Monday, March 26, 2012

Need some professional art for your design?

The last two posts focused on creating art yourself within your page layout application of choice. In addition to the sample projects I showed you, you can get other tips via online tutorials. One is an Illustrator project created by Deke McClelland for Lynda.com. See it here. This week the link shows creation of railroad tracks with no drawing (amazing). If may be a different Illustrator or Photoshop project when you view this page. Mike Rankin has a few InDesign art effects videos you can view at Lynda.com free here. If you enjoy these examples and want to learn more, consider subscribing to this site. Mordy Golding, Brian Wood, and other instructors have videos there.

Sometimes you need a little help from artists who create illustrations for a living. You need a specific style of artwork. Or you need multiple images in a compressed time frame. You need quality art but your budget is challenged. A few posts back I mentioned the following sources: Shutterstock, Veer, and Dreamstime.  I assume you know where to obtain free art, and how to properly use it in your projects. One possible downside to using stock/free art is other designers have access to the same art. You would not want to use it for a logo, for example. Or your client wants an illustration especially created for them (a magazine article, a children's book, or an e-Pub cover). You need to enlist the services of a professional artist. Where do you go?

One way is through an agency.  A full service agency usually has a group of freelance illustrators who have been screened and are available.  An example is Artisan, here. The Society of Illustrators is a great resource, here. You can find freelance artists on sites like this one. A few agencies will give you advice on how to find an illustrator. Look for the artists in your area who can best serve your needs.

A great illustration can really bring an article or project to life. Following are examples from World Book products.

Terrain map for an article on Brazil. Teaching map created by World Book Inc. Cartographers.
From The World Book Encyclopedia. © World Book Inc. All rights reserved, used with permission.


Information graphic for a World Book Year Book Special Report about the steel industry.
Illustration for World Book by Jay Bensen. © World Book Inc. All rights reserved, used with permission.
From an article about Wyoming. World Book map, World Book illustrations by Richard Bonson, The Art Agency.
From The World Book Encyclopedia. © World Book Inc. All rights reserved, used with permission.
From a Science Year Special Report. Illustration by Tim Hayward, Bernard Thornton Artists.
© World Book Inc. All rights reserved, used with permission.
Perhaps you work with in-house designers who also create fantastic art.
How a tsunami is formed. World Book illustration by Matt Carrington.
From 'Earthquake', World Book Student. © World Book Inc. All rights reserved, used with permission.


Next post, a little about the Photoshop CS 6 beta now available for download.

No comments:

Post a Comment